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Shifting from Doubts to Dollars: Overcoming Pricing Struggles for Women Entrepreneurs.

Woman photographer working on editing photos for her clients.

Being a busy woman entrepreneur is both exhilarating and challenging. You pour your heart and soul into your business, working tirelessly to deliver exceptional value to your clients. However, despite your hard work and dedication, you may find that your bank account doesn't reflect the effort you put in.

Sound familiar?!

Believe me, you're not alone! This is an all-too-common story that I hear from women entrepreneurs all the time. Building a service-based business can be even more challenging for women when it comes to developing a pricing strategy. Why is that the case?

Well, honestly, it's a loaded question! But, from my experience, there are a number of key factors that impact how women entrepreneurs price their services. So, in this post, I'm going to unpack a few of the most common reasons why women struggle with setting prices and explain how you can overcome these obstacles!

Ingrained Societal Wiring:

Women often face societal expectations and biases that can undermine their confidence in setting prices. Long before ever entering the business world, society has conditioned women to be nurturing and selfless, leading to a reluctance to assert their value and charge what they truly deserve. We have been taught to prioritize others' needs above our own, which can translate into undervaluing our services. Overcoming these ingrained beliefs and biases is crucial for women to break free from financial limitations and embrace their worth.

Balancing Passion & Profitability:

One of our most beautiful traits as women entrepreneurs is the passion we bring to our businesses. We genuinely care about the work we do and the impact we have on our clients' lives. However, it's also a key reason that many of us struggle with finding the balance between passion and profitability. We may be deeply passionate about our work and focus on delivering exceptional service to our clients, sometimes at the expense of our own financial well-being. It can be challenging to find the right balance between pursuing one's passion and ensuring that the business is financially sustainable.

Our Desire to Be Liked:

Women often face challenges in negotiating and asserting their value confidently. Negotiation skills and setting healthy boundaries are crucial in setting fair prices and ensuring that clients understand and appreciate the value of the services we provide. As women, we often find it more difficult to navigate these negotiations due to our desire to be well-liked and a fear of being perceived as too aggressive or pushy. However, it's important to remember that asserting our value is not a sign of arrogance but rather a necessary step toward building a successful and sustainable business.

We Don't Know What We Don't Know:

Lastly, many women entrepreneurs shy away from seeking the right support to bolster areas where they struggle and, instead, push forward with an "I'll just figure it out" mentality. This is especially true when it comes to pricing and sales. Maybe it's because we're concerned about being perceived as not being in control or as badass as we would like to be seen, or maybe we just don't know what we don't know. The deeper we internalize these struggles, the quicker they snowball.

This can leave us feeling isolated and uncertain about how to approach pricing and monetize our skills effectively. However, having a supportive community and access to experts can make a significant difference in helping women entrepreneurs navigate the complexities of pricing and business growth.

So, how can we overcome these challenges and develop a pricing strategy that truly reflects our value and positions our business for success?

1. Embrace Your Value:

The first step is to recognize and embrace your value as a woman entrepreneur. Understand that the expertise, skills, and services you provide have worth. You have invested time, energy, and resources into developing your expertise, and it's essential to acknowledge and appreciate the value you bring to the table.

2. Shift Your Mindset:

Challenge any limiting beliefs or negative self-talk that may be holding you back from pricing your services competitively. Replace thoughts like "I'm not worth that much" or "No one will pay that much for my services" with positive affirmations that reinforce your value and the transformation you provide to your clients. Surround yourself with supportive individuals who uplift and encourage you.

3. Conduct Market Research:

To develop a strategic pricing approach, it's crucial to conduct market research and understand what your target audience is willing to pay for your services. Look at competitors in your industry and analyze their pricing structure. Consider factors such as your experience, expertise, unique selling points, and the value you deliver to determine a pricing range that aligns with the market while still reflecting your worth.

4. Test and Iterate:

Pricing is not a one-time decision. It's an ongoing process that requires testing, monitoring, and iterating. Start with a pricing strategy that you believe is fair and competitive based on your research, but be open to making adjustments along the way. Pay attention to client feedback, market trends, and your business's financial goals. Continuously refine your pricing strategy to ensure it remains effective and profitable.

5. Seek Support and Guidance:

Don't be afraid to seek support and guidance from professionals who specialize in pricing strategy or business coaching. Working with a coach or mentor can provide valuable insights, help you overcome mindset blocks, and offer guidance tailored to your specific business needs. They can help you navigate the complexities of pricing and provide accountability as you work towards your financial goals.

In my years of working with women entrepreneurs, I have witnessed the transformative power of overcoming pricing struggles. Through personalized coaching and guidance, it is possible to overcome mindset blocks, gain clarity on your value proposition, and develop a strategic pricing approach that maximizes your earning potential.

I invite you to explore my personalized coaching offer designed specifically for women entrepreneurs facing challenges in pricing their services. Together, we will dive deep into your unique circumstances, tackle mindset blocks, and develop a pricing strategy that reflects your worth and positions your business for success.

Don't let pricing challenges hold you back from the financial success you deserve. Embrace your value, shift your mindset, and take decisive action to create a thriving and profitable service-based business. Let's break through the barriers together and pave the way for your financial empowerment.

Jenn Hudder

Jenn's coaching offer to help women discover their pricing sweet spot.


Hi, thanks for stopping by!

Discover a treasure trove of tips, trick, and invaluable lessons I've experienced within my 20-year entrepreneurial journey. I hope you'll take a few nuggets and practical insights and apply them along your path to success.


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