Celebrating International Women's Day: Reflecting on the Journey of Women Entrepreneurs.
As we approach International Women's Day on March 8th, it feels like an ideal moment to reflect on the journey of women in business and the ongoing evolution of the entrepreneurial landscape.
When the Entrepreneurial Bug Catches You
Let's journey back nearly 20 years ago when I embarked on my entrepreneurial path at the age of 27, just three months after becoming a parent for the first time. Talk about diving into the deep end, right?! What made it even more complex was that my two business partners were both males. Despite sharing the same vision and goals for the business we were creating, it often felt like were we're playing the same game but, with different rules. Somehow, they seemed to be able to navigate early morning networking events or meeting requests with greater ease than I was able to. Looking back, it certainly wasn't intentional and, in fact, I was so grateful that they were able to on our behalf when i couldn't swing it.
Navigating the Complexities of Business and Motherhood
My emotions were raw and complex during those early days and years in business. I remember a moment of doubt when I questioned if I could truly balance the demands of motherhood with those of entrepreneurship. After a bit of a pity party, I made the decision that if I were to succeed, I would need to dig into deeper and reaffirm my commitment to both my family and my business.
Challenges and Opportunities in the Entrepreneurial Landscape
The business landscape I encountered then - and often continue to navigate today - is shaped by norms and practices that were established long ago. These antiquated notions often fail to accommodate the diverse experiences and perspectives of today's entrepreneurial makeup and is, perhaps, more indicative of the systemic flaws in how businesses operate. As they say, 'don't hate the player, hate the game."
While progress has been made, I believe there's still lots of work to be done to create a truly inclusive and equitable environment for all entrepreneurs - despite their gender, race, or ability. For this article, I can only provide my personal experiences and reflections as an entrepreneur through the lens of a woman.
As a woman, I've encountered my fair share of challenges firsthand. Those social norms I spoke about earlier often expect that women need to choose between their families and their careers - implying that we certainly can't be great at both. Perhaps this is true - but, only if we concede that the way of business past is the way of business future.
Adapting to Change: Lessons from the COVID-19 Pandemic
Navigating the COVID-19 pandemic has emphasized the need for flexibility and adaptability in the business world. As we shifted to remote work, we were forced to reimagine traditional models and find new ways of operating. While the circumstances for so many people were devastating and, the challenges faced were also undeniable, it also provided opportunities for innovation and growth. Literally overnight the boundaries between work and home life were blurred, offering newfound flexibility and autonomy for women entrepreneurs like myself.
During the pandemic, there were days when fear and uncertainty loomed large. There were moments when I questioned if I could keep my business afloat amidst the chaos of navigating online school for my kids and the uncertainty of the economy as a whole. But it was in those vulnerable moments that I found my resilience and innovation sparked. I realized that it's okay to not have all the answers and to lean on my support system for guidance.
It was during this time that I co-created an online community hub for women entrepreneurs to come together and learn, grow, and build relationships together - despite the traditional channels being restricted. The virtual space we created became a space of inspiration, support, and empowerment. Women from all walks of life, from different corners of the world connected to share their knowledge, and experiences, and build their businesses despite the circumstances.
Empowering Women Entrepreneurs: A Personal Mission
As Maya Angelou once said, "Each time a woman stands up for herself, she stands up for all women." Let's use this nugget of wisdom to stand together, uplift each other, and create a world where every woman has the opportunity to thrive.
Reflecting on my entrepreneurial journey, I've come to know and believe deeply that success knows no gender. Each of us brings unique qualities and experiences to the table, and there's room for everyone to thrive. That's why the resounding purpose of my work as a business coach for women is to shine a light of clarity and possibility along their own business journey. I help women in all stages of business work through limiting beliefs and break free from the imposter syndrome that so often impedes them from playing a bigger game. I hope to liberate them from the societal norms that don't serve them and allow them to uncover their full potential in achieving their greatest dreams. By providing guidance, support, and resources, I empower women to step into their power, build successful businesses, and create the life they most desire for themselves.
One of the most liberating realizations I had happened when I realized I could throw out that old business playbook that I had inherited all those years ago and, instead, start writing my own. I shifted from seeing my unique perspectives as a weakness to seeing them as strengths. Embracing aspects of my identity that I had once downplayed, I began to see them as superpowers rather than limitations. This shift allowed me to show up more authentically, connecting with people who shared similar experiences and desires.
Despite all of the challenges noted above, I've witnessed remarkable growth within the greater community of women entrepreneurs. I've had the privilege of working with women who are breaking barriers and redefining success on their own terms. Their stories inspire me and serve us all with the reminder that progress is possible, even if it's not always easy.
Celebrating Every Woman In Business
As we celebrate International Women's Day this year, let's honor the journey of every woman in business and the resilience that defines us. By supporting and uplifting one another, will create a world where every entrepreneur, regardless of gender, has the chance to succeed and flourish. Let's not only celebrate women's accomplishments but also reaffirm our commitment to building a more inclusive and equitable business landscape for all.
I invite you to join me in this journey for equality and empowerment. Whether it's sharing your own story, supporting a fellow entrepreneur, or advocating for change in the circles and communities in which you interact - every action counts!
